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Multi-location · Dental & healthcare

Fleet-wide ad reporting for a multi-location dental group

Fleet-wide ad reporting across 125+ dental clinic sites — deduplicated click tracking and one dashboard instead of 125, built entirely in-house.

The challenge

Multi-location dental groups struggle to get accurate marketing data per clinic — click tracking gets inflated by bots and duplicate hits, and there's no single view across the whole fleet.

What we did

  1. 01Built an in-house, fleet-wide ad reporting system deployed across 125+ dental WordPress sites
  2. 02Deduplicated click tracking, counting unique click IDs instead of raw hits
  3. 03Filtered conversion tracking down to genuine leads only
  4. 04Built a central dashboard with both per-site and fleet-wide views — designed and maintained entirely in-house, no third-party reporting tool