Stores engineered to sell — and maintained like production software.
Opti WebOpz builds and maintains ecommerce stores for direct clients: WooCommerce and Shopify development, checkout optimization, product-feed and reporting automation, and answer-engine optimization for product queries. We harden and tune live stores in production — including a WooCommerce retail store we secure and maintain on an ongoing retainer.
What ecommerce work do we take on?
Builds, rescues, and growth systems: new WooCommerce and Shopify stores, takeovers of aging stacks, checkout flows tuned with data, and the automation that keeps feeds, inventory, and reporting honest.
WooCommerce & Shopify builds
Custom themes and Liquid development on Shopify; custom product templates, checkout customization, payment gateways, and subscriptions on WooCommerce. Migrations between platforms with order history and 301 maps preserved.
Checkout optimization
Cart and checkout UX audits, one-page checkout, wallet and BNPL setup, post-purchase upsells, and abandoned-cart flows — changes driven by session data and A/B tests, not taste.
Product-feed & reporting automation
Merchant Center feeds, inventory sync, and order automation wired through APIs — plus one reporting dashboard pulling ads, analytics, and store data so "is this working?" takes one login to answer.
AEO for product queries
Product schema, comparison content, and question-form pages so your store is citable when shoppers ask ChatGPT or Perplexity "which X should I buy" — not just when they type into Google.
Have we actually run live stores?
Yes — in production, with real order volume. SelectVape is a live WooCommerce retail store we took over with an aging stack, security gaps, and slow page loads: full security audit, LiteSpeed caching, image optimization, and a monthly retainer keeping it healthy since.
That is the difference between an agency that launches stores and one that operates them: hardening a live checkout, tuning performance without breaking payments, and maintaining it month after month. Store builds also draw on Tikeet, a ticketing platform we built with Stripe checkout and webhooks engineered to survive flaky mobile networks — the payment-flow discipline transfers directly.
For DTC brands that want referral and loyalty mechanics, RAE — our white-label rewards and affiliates platform — plugs into Shopify or WooCommerce with post-purchase triggers and store-credit rewards. Details on both are in the case studies.
How does AEO work for product queries?
Shoppers increasingly ask an AI assistant which product to buy instead of scrolling a results page. Getting cited in that answer takes structured product data, honest comparison content, and question-form pages the engines can lift — on top of classic category and product-page SEO.
We implement product and offer schema, build comparison and buying guide pages around real questions, and keep crawler access open to the AI engines — the same discipline described on our SEO, AEO, and GEO services page. Store operations — order automation, feed sync, reporting — run through our AI automation services.
Agencies reselling ecommerce builds should start at white-label WooCommerce and Shopify delivery. Other verticals: dental and healthcare and real estate.
Ecommerce questions, answered
WooCommerce or Shopify — which should we use?
Shopify when you want managed infrastructure and its app ecosystem; WooCommerce when you need deep customization, content plus commerce on one WordPress stack, or control over hosting costs. We build and maintain both and will tell you which fits your catalog and team — we have no platform margin to defend.
Can you take over an existing store?
Yes — that is common. We audit first: security, performance, checkout flow, and integration health. SelectVape, a live WooCommerce retail store, came to us that way — full security audit, performance pass, and an ongoing maintenance retainer keeping it healthy.
What does checkout optimization actually involve?
An audit of the cart-to-payment flow against session recordings, then prioritized changes: fewer steps, wallet payments, clearer shipping costs, and recovery flows for abandoned carts. Every change ships behind an A/B test where traffic allows, so wins are measured rather than assumed.
What is AEO for ecommerce?
Answer-engine optimization applied to product discovery: structured product data, honest comparison pages, and question-form content that AI assistants can cite when shoppers ask for recommendations. It complements — not replaces — classic ecommerce SEO on categories and product pages.
Do you run stores for agencies too?
Yes. Agencies resell our WooCommerce and Shopify delivery under their own brand through the white-label ecommerce program — same engineers, your invoices, NDA-backed.
Get a straight answer on your store.
One audit: security, speed, checkout flow, and search visibility — what is fine, what is leaking, and what it costs to fix.