Every inquiry answered. Every lead followed up.
Opti WebOpz builds websites and automation for real estate agents, teams, and brokerages: listing and brokerage site builds, lead nurture automation, AI voice agents for inquiry capture, and local SEO. Delivered by a 25+ person team with 11+ years of shipping — engineering-led, not another template vendor.
What can we build for a real estate business?
Four systems that compound: a site that captures leads, automation that nurtures them, a voice agent that answers when you are at a showing, and local SEO that keeps the pipeline filling. Each works standalone; together they close the loop.
Lead nurture automation
Every inquiry gets a sequence: instant response, qualification, segmentation, and scheduled follow-ups wired through your CRM — GoHighLevel, HubSpot, or whatever you run. No lead sits untouched over a weekend.
Listing & brokerage site builds
Fast, server-rendered WordPress or Next.js sites: listing pages with real schema, agent profiles, neighborhood pages, and lead capture that feeds the CRM directly instead of an inbox.
AI voice for inquiry capture
An AI voice agent — built on Lenox, our in-house pipeline — answers property inquiries, captures the caller, the property, and the timeline, and books showings into your calendar. Human transfer on demand.
Local SEO for agents & brokerages
Google Business Profile management, review pipelines, citation cleanup, and neighborhood-level content so the brokerage — and its agents — show up where buyers and sellers actually search.
How does lead nurture automation work for agents?
A lead that gets a response in minutes behaves differently from one that waits until tomorrow. We wire form fills, portal inquiries, and calls into one pipeline: instant acknowledgment, qualification, CRM entry, and a follow-up sequence that runs whether or not anyone is at a desk.
The sequences are segmented — buyer vs. seller, timeline, price band — so a cold six-month browser gets a different cadence than someone selling next month. Everything is logged in your CRM, and the automations live in your accounts: documented, transferable, yours to keep.
This is the same workflow automation practice we run for clinics and stores, applied to a real estate pipeline.
How do agents and brokerages win local search?
By treating the Google Business Profile, reviews, and neighborhood content as one system. Buyers search by area and by trust signals — the brokerage that maintains its profile weekly, answers its reviews, and publishes real neighborhood pages outranks the one that set everything up once in 2021.
We handle profile management, review request pipelines, citation and NAP cleanup, and neighborhood-level pages with real local content — plus answer-engine optimization so the brokerage is citable when buyers ask an AI assistant instead of Google. The full methodology is on our SEO, AEO, and GEO services page.
Want proof of how we operate at scale first? Browse the case studies — including multi-location reporting work across 125+ sites — or see how the same playbook runs for dental and healthcare clinics.
Real estate questions, answered
What does automation change for a real estate business?
Response time and follow-through. Inquiries get answered immediately instead of when someone is between showings, every lead enters a nurture sequence, and nothing depends on an agent remembering to follow up. The tooling connects your existing CRM, calendar, forms, and phone.
Can the AI voice agent handle after-hours property calls?
Yes — it answers 24/7, captures which property the caller is asking about, qualifies budget and timeline, and books a showing or callback into your calendar. Anything outside scope warm-transfers to a human.
Do you build IDX/MLS-integrated sites?
We build listing and brokerage sites on WordPress and Next.js and integrate third-party listing feeds and CRMs through their APIs. Scope depends on your MLS and vendor — we confirm feasibility in the audit before quoting, not after.
Do you have real estate case studies?
Our published case studies are currently strongest in multi-location healthcare, SaaS, and ecommerce — see the work page. The systems on this page (lead nurture, AI voice, local SEO) are the same ones running in those verticals; ask on a call and we will walk you through relevant examples.
Your leads should not wait for office hours.
One call: we map your inquiry-to-close pipeline, show where leads leak, and quote the fix — fixed price, clear timeline.