Stores your agency sells.
We build them behind you.
White-label ecommerce development lets a digital agency deliver WooCommerce and Shopify stores without in-house commerce developers. Opti WebOpz builds the store, checkout, and integrations under your agency brand — NDA-backed, inside your PM stack, with no contact between our 25+ person team and your client.
How does white-label ecommerce development work?
You bring the client brief — a new store, a redesign, a migration, or a checkout that leaks revenue — and we return a fixed quote with a platform recommendation and timeline. After the NDA, our developers build on staging, your team reviews against the agreed scope, and your agency demos every milestone to the client. Payments, shipping, tax, and inventory integrations are configured and documented before handover.
Commerce work rarely stands alone. Stores on WordPress lean on our white-label WordPress and Bricks team for the theme layer, and post-launch growth runs through white-label SEO and AEO fulfillment — including ecommerce-specific work like category templating, product schema, and faceted navigation. For direct ecommerce clients we serve the same stack through our ecommerce industry page.
What store work can you hand off?
Four lanes across both major platforms. Sell a full build or a single fix — checkout optimization is a common first project.
WooCommerce development
- Custom store builds: product templates, checkout customization, payment gateways
- Subscription and membership setup
- Inventory and fulfillment sync, order automation
- Performance and caching work on stores that already exist
Shopify development
- Custom Shopify themes and Liquid development
- Shopify Plus builds for serious brands
- App integration and custom apps
- Checkout customization, subscription and B2B setup
Checkout & product-page CRO
- Cart and checkout UX audits informed by session data and A/B testing
- One-page checkout, wallet and BNPL setup, post-purchase upsells
- Conversion-first product pages: media galleries, variant UX, reviews, cross-sells
- Abandoned cart flows and schema for rich results
Platform migration
- Shopify ⇄ WooCommerce ⇄ BigCommerce migrations
- Product, customer, and order history preserved
- Full 301 redirect mapping so organic traffic survives
- Payment and tax reconfiguration with zero-downtime cutover
What makes an ecommerce build 'agency-grade'?
Two things: it survives contact with real traffic, and it can be handed to the client’s team without embarrassment. That means versioned theme code instead of live edits, staging before production, documented integrations, and a checkout that has been tested with real payment flows — not just clicked through once.
We hold our own builds to that bar because we also operate stores and high-traffic sites daily — 120+ of them, over 11+ years. When something breaks at checkout, the difference between an agency-grade build and a template with a logo stapled on is whether the fix takes an hour or a forensic week. Delivery examples are on our case studies page; program terms live on the white-label partner program page.
White-label ecommerce FAQs
WooCommerce or Shopify — which do you recommend for a client?
It depends on the client, and we will tell you which honestly. WooCommerce wins when the client needs deep customization, owns their hosting, or already lives on WordPress; Shopify wins when they want managed infrastructure and a large app ecosystem. We build both natively, so the recommendation is not biased by what we can deliver.
Can you migrate a store without losing its search rankings?
Yes — this is the part most shops get wrong. Every migration includes a full 301 redirect map, preserved product, customer, and order history, and post-launch monitoring against a pre-migration baseline. A written rollback plan exists before cutover, not after.
Do you work on stores another developer built?
Yes, regularly. We audit the store first — theme code, plugins or apps, checkout flow, performance — and give you a written assessment before quoting, so you can set your client’s expectations before committing their budget.
How is ecommerce work delivered under our brand?
The same way as all our white-label work: NDA first, then delivery inside your PM stack with your branding on staging links, documentation, and reports. We never contact the store owner. Your team demos every milestone.
Can you maintain the store after launch?
Yes. Ongoing retainers cover plugin and app updates, security and uptime monitoring, and bug fixes — the fleet discipline we run across the 120+ sites we manage daily, applied to your client stores.