WordPress & Bricks builds,
shipped under your brand.
White-label WordPress development is a fulfillment service for digital agencies: Opti WebOpz builds custom themes, Bricks Builder sites, plugins, and WooCommerce stores under your agency brand. You scope and invoice the client; our 25+ person team builds under NDA and never contacts them.
How does white-label WordPress development work?
You send the scope — a design file, a client brief, or a rough page list — and we return a fixed quote and timeline. Once you approve, our developers build in your systems: staging on your infrastructure or ours, tickets in your PM tool, reviews on your cadence. Your team presents every milestone to the client.
The build itself follows the same discipline we apply to our own 120+ managed sites: versioned code, staging before production, internal QA before your review, and a written handover. If the project needs a store, our white-label WooCommerce and Shopify team handles the commerce layer; if it needs to rank, the white-label SEO and AEO team takes over after launch. One partner, no vendor relay.
What WordPress work can you hand off?
Four lanes, all resellable under your brand. This is the work itself — not a subcontracted layer on top of another shop.
Custom themes & blocks
- Bespoke themes built from clean HTML/CSS — no bloated builders unless you want them
- ACF-driven block systems and Gutenberg-native blocks
- Editor-friendly templates your client’s team can actually use
- No-bloat CSS and JS, WCAG accessibility, speed-optimized builds
Bricks Builder development
- Design-forward Bricks Builder theming with a proper front-end footprint
- ACF + Bricks integration, custom elements and code
- Reusable component libraries so your next build starts faster
- Core Web Vitals optimization and migration from Elementor / Divi
Plugins, security & performance
- Custom plugin development — integrations, admin tooling, custom post types
- WordPress security hardening
- LiteSpeed and caching performance work
- Core and plugin update retainers with uptime monitoring
Migration & replatform
- Migrations between hosts, from other CMSes, or to headless
- Full 301 redirect mapping so rankings survive the move
- Content and media migration with zero-downtime cutover
- Post-launch monitoring and a written rollback plan
Can a white-label WordPress partner work under an NDA?
Yes — and with us it is the default, not an add-on. We sign an NDA before any client details are shared, and the agreement covers the partnership itself: no portfolio claims, no case studies naming your clients, no contact with them under any circumstances.
Practically, that means clean deliverables too. No developer credits in footers, no agency watermarks in code comments, no third-party branding in admin screens. Opti WebOpz is a USA-registered LLC (Kalispell, MT), so the NDA is signed with a US legal entity — the full terms of the program are on the white-label partner program page, and examples of the delivery standard are on our case studies page.
White-label WordPress FAQs
How is the work branded and delivered?
Everything ships in your templates with your logo: staging links, code comments, documentation, and reports carry your agency identity. We work inside your PM stack and never contact your client — you present the work as your own.
Do you work with page builders or only custom code?
Both, deliberately. Bricks Builder is our preferred builder for design-forward sites; for performance-critical or editor-heavy projects we build custom themes with ACF-driven blocks. We recommend the approach per project and you make the final call.
Who owns the theme and plugin code?
Your agency does, from the moment of delivery. Code is versioned in a repository you control (or one we hand over), with no licensing lock-in and no dependency on us for the site to keep running.
Can you take over a WordPress site another developer built?
Yes — this is common. We audit the codebase first, document what we find, and give you an honest written assessment before committing to scope, so you can set your client’s expectations accurately.
Can you maintain the sites after launch?
Yes. Monthly maintenance retainers cover core and plugin updates, security and uptime monitoring, and bug fixes across your whole client roster — the same fleet discipline we apply to the 120+ sites we manage.